Companion specs
Secondary files
A brandbook package keeps its root file small and moves depth into secondary files: the DBA
inventory, Category Entry Points, voice, audience, governance. Every secondary file starts
with the same compact frontmatter block and is listed in the root's files:
index, so tooling can discover it without scanning directories.
The base specification §4 defines that frontmatter contract. Two file types carry enough structure to earn a companion specification of their own.
Companion specifications
DBA inventory
Records the brand's Distinctive Brand Assets as citable entries: what each asset is, how to deploy it, what never to do with it, and, where tracking research exists, its measured fame and uniqueness.
Read the spec → 02Portfolio
Records product ranges as a CEP-coverage matrix: naming and claim rules per range, and the Category Entry Points each range serves. A brand-governance file, not a product catalogue.
Read the spec →